Airport Customer Hospitality Initiative of the Year
James Beard Foundation @ORD Chef Series – HMSHost North America, Chicago O’Hare International Airport
The JBF@ORD Chef Series was an initiative implemented in May 2023 by HMSHost at Chicago O'Hare International Airport to celebrate the city’s rich culinary scene.
It is a wonderful initiative to highlight new chef talent via the globally recognised James Beard Foundation. It also doubles as a PR masterclass where hundreds of celebrities, writers and nominees can enjoy a taste of Chicago without having to leave the airport.
It delivered strong capture rates among consumers on social media, for example with 325,000 likes on LinkedIn for Chicago O’Hare International. Sales also performed well in the week of the event across key HMSHost locations compared to the week before.
Dufry (since renamed Avolta) President & CEO Asia Pacific Freda Cheung accepts the award from Dermot Davitt
In the lead up to the prestigious James Beard Awards, HMSHost and Chicago O'Hare teamed up to offer travellers a taste of fine dining at the airport
Six-time James Beard Award-winning chef James Bayless was one of many star foodies brought to Chicago O’Hare International Airport by HMSHost
Lucky travellers got a taste of Chicago dining last summer with a month-long celebration of fine food at the airport
Chicago O’Hare International Airport became a foodie hotspot in the run-up to the prestigious James Beard Awards in 2023
HMSHost’s concept brought influencers, authors and food writers to the heart of the airport
Airport passengers and staff were wowed by the experience
A clever lesson in marketing cross-pollination – HMSHost teamed up with the Chicago Department of Aviation and the James Beard Foundation to cross-promote the event’s schedule
Everybody from influencers to passengers was encouraged to share their own food stories at the airport with QR codes and promotional banners calling out for social media posts
Highly Commended: A delighted iCoupon Global Ltd CEO Richard Bye picks up what amounts to an important breakthrough accolade for the digital vouchering specialist
Regional winners
Asia Pacific: High Tide Bar, HMSHost International, Bali I Gusti Ngurah Rai Airport
Europe: Kepler Club, Istanbul Sabiha Gokcen International Airport
Highly Commended
iCoupon Global
FAB eZine
January 2024
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