Airport Food & Beverage Marketing Campaign of the Year
‘Seas the Day’ – SSP America
A thrilled SSP America Deputy Chief Executive Officer Pat Murray collects the award from Dermot Davitt
This category is crucial because it recognises the vital role that effective marketing and promotions play in driving awareness, engagement and sales for airport dining concepts.
In the highly competitive and dynamic airport environment, winning over time-pressed travellers requires strategic, creative and well-executed marketing efforts.
The winner, SSP America, stood out among some excellent entries, having delivered impressive results through strong staff and customer engagement.
The judges said: “The ideation, the execution and the results underline the brilliance of this full-scope campaign that went way beyond the promotional norm to create a genuine sensory experience. One of the standouts of FAB 2024. Absolutely fantastic.”
The judges also gave two Highly Commended Awards.
The first, Areas, was recognised for driving average ticket up through a comprehensive and hugely ambitious omnichannel campaign all around points and purchase rewards.
The second – Sabores México, also by Areas – was “brilliantly vibrant, with strong commercial impact”, noted the judges.
FAB eZine
August 2024
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